Our story creating Hype

In 2015 (a terrible year for me) there was a moment when I knew I didn't want to stay the same.

I have always been a restless person, one who is not content, one who is constantly thinking about how to grow, how to do something more with her life. For a long time I worked in hospitality, giving my best, but with that feeling inside that my potential could go much further.

Then, life brought me together with people who opened my mind. People who were already building something different, who taught me new ways to create, to undertake, to believe in myself. And that's when it clicked.

Because if there's one thing I've always been passionate about, it's fashion. I spent hours looking at clothes, trends, imagining combinations... it wasn't just clothes, it was a form of expression.

That's how HYPE WOMAN STORE was born.

A space created for confident, daring, personality-filled women. Women who are not afraid to stand out, who enjoy dressing well and who understand fashion as a way to show who they are.

But Hype is not just a store.

It is a project with soul.
That's why a percentage of each purchase goes to animal associations in Alicante, because I firmly believe that growing also means helping, contributing and caring for those who need it most.

Today I can say that taking the plunge was one of the best decisions of my life.

And this... has only just begun.